In a common business environment, you might have heard some colleagues expressing –

“I wouldn’t like it this way”

“I wouldn’t do it like this”

“I wouldn’t subscribe or buy this product and services if it doesn’t meet my expectations.”

These expressions even if they are well-intentioned, are rooted in personal preferences and experiences. Passion combined with a broader perspective enriches the decision-making process. It is also possible that many colleagues possess excellent decision-making skills, honed through diverse life experiences and working on various companies and projects.

For professionals, it is important to understand:

• The geographical distribution of our customers across regions like Asia, Africa, Europe and so on….
• Customer segments by age and gender, etc., and how they interact with products.
• The evolving needs of customers in a rapidly changing world
• The types of competitor products our customers use and the reasoning behind their choices

These insights will serve as a guide to professionals who are involved in product development and customer engagement reminding them to prioritise “customers” over “I”, and by doing so, businesses and their employees can make effective decisions at the right time that align with customer behavior & their preferences.

“I (Customer) wouldn’t like it this way”

“I (Customer)  wouldn’t do it like this approach”

“I (Customer)  wouldn´t subscribe or buy this product and services if it doesn’t meet their expectations.”